The pricing your Fashion dashboards keep missing.
Instead of one more dashboard, Ward sends pricing findings each morning with the action already recommended.
Why pricing matters
in fashion retail.
Fashion pricing is a one-way ratchet: mark down too early and you leave money on the table, too late and you're stuck with deep clearance. Ward monitors style-level sell-through velocity against time remaining in season and recommends optimal markdown depth and timing to maximize total margin dollars across the selling window.
Benchmarks. Fashion ends-season markdown rates: 20-35% basics, 35-55% trend, 50-70% denim, 60-80% outerwear in mild winters. Operators with style-level markdown cadence typically capture 200-500 bps of additional gross margin versus chain-uniform calendars.
End-of-season markdown cadence, 120 stores
Mid-season, Ward identifies dozens of styles selling below plan and segments them by severity: some need immediate deep markdown, others need moderate discounts, and a group should hold price because they're trending toward natural clearance. This tiered approach recovers significant margin versus the standard blanket-markdown playbook.
Three pitfalls Ward catches
in fashion pricing.
- 01 Calendar-driven markdowns (week 8: 25% off, week 12: 50% off) ignore that hot styles still sell at full price and slow ones need a 40% cut earlier.
- 02 Markdown depth gets set to clear remaining units regardless of size mix; if only XS and XXL remain, no markdown depth recovers full sell-through.
- 03 Competitive markdown calendars are tracked by brand, not by category, so seasonal markdown wars in adjacent categories aren't modeled.
How Ward runs pricing
for fashion retailers.
-
01
Project style-level sell-through against the season window
Ward forecasts the end-of-window inventory position style by style, using current velocity, lead time, and remaining selling weeks.
-
02
Recommend markdown timing and depth per style
Cards segment styles into hold, light markdown (15-25%), moderate (30-40%), deep (50%+), with the projected margin recovery for each path.
-
03
Track outcome and recalibrate
Each markdown decision is tracked against the projected vs actual sell-through; the model recalibrates per category and brand tier.
What a Ward card looks like.
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled fall denim against last season’s curve at the same selling week. Two causes, both still fixable this week.
| Signal | Finding |
|---|---|
sell_through | Week 6 sell-through 38% vs. 52% plan, concentrated in 3 of 9 door clusters |
size_curve | Waist 30–32 sold out in 41 doors while 36–38 sits at 71% on hand |
markdown.ladder | First markdown is 3 weeks later than LY, weeks-of-supply now 11.4 |
Recommend: transfer 30–32 out of the 12 overstocked doors, hold the ladder on core indigo, and take the first markdown on light wash now while it still clears at 20%.
sell_through_weekly…
Dashboards
Pinned views built from saved data-lake queries.
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
shopify_orders_daily | import | 2m ago |
shopify_returns_reasons | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
cegid_store_sales | import | 1h ago |
retail_size_curve_actuals | import | 1h ago |
retail_markdown_ladder | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-markdown | permit | Model::"markdown_ladder" |
vendor-blocked | forbid | Model::"labor_*" |
ecom-read-returns | permit | Model::"returns_reasons" |
Fashion pricing:
the shift.
- ×Markdown timing
- ×Size curve misallocation
- ×Style velocity prediction
- ✓Real-time elasticity measurement
- ✓Category-level price sensitivity
- ✓Competitive price monitoring
Fashion KPI impact.
Ward requires at least 2 full selling cycles to baseline style velocity and markdown timing. Results vary between basics and trend-driven categories.
Questions about fashion pricing.
Fashion pricing is a one-way ratchet: mark down too early and you leave money on the table, too late and you're stuck with deep clearance. Ward monitors style-level sell-through velocity against time remaining in season and recommends optimal markdown depth and timing to maximize total margin dollars across the selling window.
Mid-season, Ward identifies dozens of styles selling below plan and segments them by severity: some need immediate deep markdown, others need moderate discounts, and a group should hold price because they're trending toward natural clearance. This tiered approach recovers significant margin versus the standard blanket-markdown playbook.
Ward tracks style-level sell-through vs plan, weeks-of-supply remaining, size fragmentation, competitive markdown timing, and price sensitivity by brand tier. It models the full-season margin curve, not just immediate clearance math.
First pricing insight cards arrive within 48 hours. Stable fashion baselines form within two weeks.
Fashion pricing
by data source.
More Fashion insight cards.
Fashion retailers: see what pricing problems Ward catches.
Root causes, not just alerts. See it on your data.
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Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.