Fashion · Demand

No more demand surprises. Ward sees them first.

Insight cards surface demand patterns your dashboards miss.

Why demand matters
in fashion retail.

Most fashion SKUs have zero sales history, they're new every season, so time-series models fail. Ward takes an attribute-based approach, clustering new styles against historical analogues by silhouette, colorway, price point, and fabric weight, then calibrating in real time as early sell-through data arrives.

Industry benchmarks

Fashion forecast accuracy: 30-45% MAPE pre-season, dropping to 18-28% by week 4 of selling. Operators using attribute-based modeling typically reduce week-1 first-allocation error by 25-40% and recover 1-3 points of full-price sell-through.

Pre-season buy planning, fall collection

The buying team is finalizing quantities for hundreds of new fall styles with no sell-through history. Ward maps each to attribute clusters from prior seasons and adjusts for current trend velocity. The result is store-cluster-level buy recommendations that materially reduce first-allocation error, meaning fewer stockouts on winners and less dead inventory on misses.

What Ward actually tracks

Ward uses attribute-based similarity models, trend velocity indicators, store cluster demand profiles, and early-signal calibration from the first weeks of sell-through. It also tracks fashion cycle timing to anticipate when trends peak and decay.

Data signals

Style attributes from PIM, prior-season sell-through analogs, store cluster demographics, trend velocity from internal and external signals, and weekly sell-through during the selling window.

Three pitfalls Ward catches
in fashion demand.

  • 01 Pre-season buys are sized off prior-year category totals, ignoring that the trend mix has shifted (more elevated denim, less basic tee) within the category.
  • 02 First-allocation curves use chain-average size profiles when each store cluster has a meaningfully different size mix.
  • 03 Early sell-through (weeks 1-2) is dismissed as noise when in reality it's the highest-signal indicator of full-season trajectory.

How Ward runs demand
for fashion retailers.

  1. 01

    Build attribute-based analog mapping

    Every new style gets matched to 3-5 historical analogues by silhouette, colorway, fabric, and price point, producing a probabilistic demand curve rather than a single point estimate.

  2. 02

    Calibrate on early sell-through

    After weeks 1-2, Ward updates the trajectory using the actual signal and re-allocates remaining inventory across stores.

  3. 03

    Feed misses back into the next pre-season

    Categorical biases (overforecasting basics, underforecasting trend) are surfaced as recurring patterns to inform next-season planning.

What a Ward card looks like.

Ward · Demand for Fashion06:47 AM

72-hour heat wave predicted for Dhaka region. Historical model suggests +18% on beverages, +12% on ice cream. Pre-position recommended.

✓ Action recommendedFashion context applied
app.getward.ai Live demo
Acme Retail @Merchandising: VP Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Dashboards

Pinned views built from saved data-lake queries.

Revenue vs. forecast +4.2% WoW
Gross margin % −3.2pp
Fill rate, fresh 83%
Shrink, West region +0.8pp

Models

Browse, search, and manage data–lake model definitions for your tenant.

NameNamespaceVersion
retail_pos_transactionsretail1.0
retail_inventory_snapshotretail1.2
retail_labor_schedulingretail1.0
retail_promo_calendarretail1.1
retail_supplier_performanceretail1.0
sap_inventory_shrinkagesap1.0
ga4_daily_eventsmarketing1.0
meta_ads_ad_levelmarketing1.0

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
retail_inventory_weeklyimport1h ago
retail_google_ads_dailyimport1h ago
retail_meta_ads_dailyimport1h ago
retail_ga4_website_dailyimport1h ago

Architecture

Two ways to connect. Federate against your live systems, or ingest into Ward’s data lake. Toggle below.

Your systems · read-only
SAP Retail
Snowflake
BigQuery
Shopify
Toast POS
Ward Gateway
TLS 1.3 · AES-256
Querying live · data stays put
Federated answers
SELECT * FROM sap.pos
JOIN snow.inventory
WHERE store_id = 37
→ insight cards
Ward Data Lake
→ baselined per store
TLS 1.3 in transit AES-256 at rest Read-only credentials SOC 2 II in progress VPC peering · PrivateLink

Pipelines

Move data from sources into models on a schedule.

NameSourceModelStatusSchedule
sync_sap_pos_transactionssap_pos_transactionspos_transactionsenabledhourly
sync_sap_labor_schedulingsap_labor_schedulinglabor_schedulingenableddaily
sync_sap_inventory_shrinkagesap_inventory_shrinkageinventory_shrinkageenableddaily
sync_retail_inventory_weeklyretail_inventory_weeklyinventory_weeklyenabledweekly
sync_retail_google_ads_dailyretail_google_ads_dailygoogle_ads_dailyenableddaily
sync_retail_ga4_website_dailyretail_ga4_website_dailyga4_website_dailyenableddaily

Streams

Real-time ingestion pipelines.

0events / min
0streams active
0% delivered
  • pos.txn store_037, basket $42.18
  • inv.move dc_west → store_104
  • labor.clock store_022 shift_start
  • pos.txn store_211, basket $19.04

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
finance-read-shrinkagepermitModel::"shrinkage"
vendor-blockedforbidModel::"labor_*"
region-west-onlypermitTenant::"acme"

Entities

Principals and resources referenced by Cedar policies.

Entity UIDTypeTenant
Tenant::"acme"Tenantacme
Model::"sap.pos_transactions"Modelacme
Model::"sap.inventory_shrinkage"Modelacme
Model::"sap.labor_scheduling"Modelacme
Model::"retail.toast_pos_daily"Modelacme
Model::"retail.ga4_website_daily"Modelacme

Providers

Manage LLM API keys and the model profiles that use them.

API Keys Model Profiles
NameProviderUsed byCreated
anthropic-defaultAnthropic3 profilesApr 22
openai-defaultOpenAI2 profilesApr 22
gemini-defaultGemini1 profileApr 22
ollama-onpremOllama2 profilesApr 22

LLM-agnostic. Bring your own key, route per task. No lock-in.

Settings

Manage your dashboard preferences and account.

Appearance
Theme • Light ° Dark

Light and dark themes are available. Your choice is remembered per browser.

Account
NameAdmin
Emailadmin@acme.io
Tenantacme-retail
Demand for Fashion, live product demo.

Fashion demand:
the shift.

Without Ward
Found in the quarterly review. Weeks after the damage is done.
  • ×Markdown timing
  • ×Size curve misallocation
  • ×Style velocity prediction
With Ward
Caught this morning. Root cause attached. Action recommended.
  • Store-SKU-day level precision
  • Weather-driven adjustment
  • Event and holiday modeling

Fashion KPI impact.

Markdown Rate
Shallower, earlier
Slow movers detected before deep clearance is the only option.
Sell-Through
More at full price
Style velocity cards flag underperformers early enough to reallocate.
Size Accuracy
Fewer size gaps
Size curves recalibrated by store cluster and season.

Ward requires at least 2 full selling cycles to baseline style velocity and markdown timing. Results vary between basics and trend-driven categories.

Questions about fashion demand.

Most fashion SKUs have zero sales history, they're new every season, so time-series models fail. Ward takes an attribute-based approach, clustering new styles against historical analogues by silhouette, colorway, price point, and fabric weight, then calibrating in real time as early sell-through data arrives.

The buying team is finalizing quantities for hundreds of new fall styles with no sell-through history. Ward maps each to attribute clusters from prior seasons and adjusts for current trend velocity. The result is store-cluster-level buy recommendations that materially reduce first-allocation error, meaning fewer stockouts on winners and less dead inventory on misses.

Ward uses attribute-based similarity models, trend velocity indicators, store cluster demand profiles, and early-signal calibration from the first weeks of sell-through. It also tracks fashion cycle timing to anticipate when trends peak and decay.

First demand insight cards arrive within 48 hours. Robust fashion baselines form within two weeks. Ward requires at least 2 full selling cycles to baseline style velocity and markdown timing. Results vary between basics and trend-driven categories.

Fashion retailers: see what demand problems Ward catches.

Root causes, not just alerts. See it on your data.

Get a demo

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

Step 1 of 3
What are your goals?
Step 2 of 3
About your operation
Step 3 of 3
Your contact info