Director / Head · E-Commerce

Your online and offline data live in different worlds.

Your e-commerce team has the data. They don’t have the bandwidth to find what’s buried in it. Ward delivers the findings, with root causes attached. Click any number to see the SQL.

Retailers with unified omnichannel data see 30% higher lifetime value per customer.Source: Harvard Business Review
E-commerce fulfillment and digital retail operations
Fashion Home Specialty

What e-commerce finds out
too late.

Your online and offline data live in different worlds.

Omnichannel inventory visibility is a dream, not reality

Online promo performance is measured separately from in-store

Customer behavior data is siloed by channel

BOPIS/BORIS operational complexity is growing unchecked

Digital marketing attribution stops at the click, not the basket

Retailers with unified omnichannel data see 30% higher lifetime value per customer.

Source: Harvard Business Review

Insight cards for
head of e-com.

Before Ward
Problems surface in the quarterly review. By then, the damage is done.
  • ×Omnichannel inventory visibility is a dream, not reality
  • ×Online promo performance is measured separately from in-store
  • ×Customer behavior data is siloed by channel
  • ×BOPIS/BORIS operational complexity is growing unchecked
With Ward
Problems surface at 6:47 AM with root causes and recommended actions.
  • Unified insight cards across online and in-store channels
  • Cross-channel promo effectiveness with true attribution
  • Customer journey tracking across digital and physical touchpoints
  • BOPIS fulfillment performance monitoring with exception cards

Unified insight cards across online and in-store channels

Cross-channel promo effectiveness with true attribution

Customer journey tracking across digital and physical touchpoints

BOPIS fulfillment performance monitoring with exception cards

Full-funnel marketing attribution to in-store conversion

From signature
to running insights.

A live pilot for head of e-com hits these milestones on real data, on a fixed-fee schedule.

Week 1
Basket composition shifts and daypart patterns surfaced.
Month 1
Customer segment migration tracked. Cross-sell opportunities flagged per cohort.
Quarter 1
Online vs offline assortment gap weekly. Price elasticity per channel live.

This is what Ward
delivers to you.

app.getward.ai Live demo
Acme Retail @Merchandising: VP Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Dashboards

Pinned views built from saved data-lake queries.

Revenue vs. forecast +4.2% WoW
Gross margin % −3.2pp
Fill rate, fresh 83%
Shrink, West region +0.8pp

Models

Browse, search, and manage data–lake model definitions for your tenant.

NameNamespaceVersion
retail_pos_transactionsretail1.0
retail_inventory_snapshotretail1.2
retail_labor_schedulingretail1.0
retail_promo_calendarretail1.1
retail_supplier_performanceretail1.0
sap_inventory_shrinkagesap1.0
ga4_daily_eventsmarketing1.0
meta_ads_ad_levelmarketing1.0

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
retail_inventory_weeklyimport1h ago
retail_google_ads_dailyimport1h ago
retail_meta_ads_dailyimport1h ago
retail_ga4_website_dailyimport1h ago

Architecture

Two ways to connect. Federate against your live systems, or ingest into Ward’s data lake. Toggle below.

Your systems · read-only
SAP Retail
Snowflake
BigQuery
Shopify
Toast POS
Ward Gateway
TLS 1.3 · AES-256
Querying live · data stays put
Federated answers
SELECT * FROM sap.pos
JOIN snow.inventory
WHERE store_id = 37
→ insight cards
Ward Data Lake
→ baselined per store
TLS 1.3 in transit AES-256 at rest Read-only credentials SOC 2 II in progress VPC peering · PrivateLink

Pipelines

Move data from sources into models on a schedule.

NameSourceModelStatusSchedule
sync_sap_pos_transactionssap_pos_transactionspos_transactionsenabledhourly
sync_sap_labor_schedulingsap_labor_schedulinglabor_schedulingenableddaily
sync_sap_inventory_shrinkagesap_inventory_shrinkageinventory_shrinkageenableddaily
sync_retail_inventory_weeklyretail_inventory_weeklyinventory_weeklyenabledweekly
sync_retail_google_ads_dailyretail_google_ads_dailygoogle_ads_dailyenableddaily
sync_retail_ga4_website_dailyretail_ga4_website_dailyga4_website_dailyenableddaily

Streams

Real-time ingestion pipelines.

0events / min
0streams active
0% delivered
  • pos.txn store_037, basket $42.18
  • inv.move dc_west → store_104
  • labor.clock store_022 shift_start
  • pos.txn store_211, basket $19.04

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
finance-read-shrinkagepermitModel::"shrinkage"
vendor-blockedforbidModel::"labor_*"
region-west-onlypermitTenant::"acme"

Entities

Principals and resources referenced by Cedar policies.

Entity UIDTypeTenant
Tenant::"acme"Tenantacme
Model::"sap.pos_transactions"Modelacme
Model::"sap.inventory_shrinkage"Modelacme
Model::"sap.labor_scheduling"Modelacme
Model::"retail.toast_pos_daily"Modelacme
Model::"retail.ga4_website_daily"Modelacme

Providers

Manage LLM API keys and the model profiles that use them.

API Keys Model Profiles
NameProviderUsed byCreated
anthropic-defaultAnthropic3 profilesApr 22
openai-defaultOpenAI2 profilesApr 22
gemini-defaultGemini1 profileApr 22
ollama-onpremOllama2 profilesApr 22

LLM-agnostic. Bring your own key, route per task. No lock-in.

Settings

Manage your dashboard preferences and account.

Appearance
Theme • Light ° Dark

Light and dark themes are available. Your choice is remembered per browser.

Account
NameAdmin
Emailadmin@acme.io
Tenantacme-retail
Evidence trail, composable charts, and a live data lake, every finding inspectable.
Ward · for Head of E-Com06:47 AM

Evening shoppers (6-9 PM) adding 22% more ready-to-eat items online vs last quarter. Click-and-collect fulfillment at Store 14 is 18 min slower than estate average.

✓ Action recommendedE-Commerce context
Built for IT & procurement

Outcomes for head of e-com.
Without putting IT on the hook.

The fastest way to kill a retail AI deal: an agent with write access to production data and no audit trail.

Ward starts read-only, runs on policy, and logs every query. Your security review is short. Your data team isn’t carrying the risk. Cyber and tech E&O on file with an AI rider.

SOC 2 II Read-only VPC · PrivateLink
Read-only by default
Ward queries your warehouse, POS, and ERP with read-only credentials. Agents can’t mutate the data they reason over.
Agents on a leash
Cedar policies scope every agent per role and resource. Least-privilege, machine-enforced. Not aspirational.
Every query inspectable
Full reasoning trail per insight. Which agent, which sources, which SQL, which model. Hand it to compliance without a forensics project.

The blind spots that cost
head of e-com the most.

KPIs that erode quietly when nobody’s watching. Flip to see what Ward does about each one.

Fashion
Markdown Rate
Shallower, earlier
Slow movers detected before deep clearance is the only option.
↻ Flip to see the action
Recommended Action
Slow movers detected before deep clearance is the only option.
Shallower, earlier
↻ Flip back
Fashion
Sell-Through
More at full price
Style velocity cards flag underperformers early enough to reallocate.
↻ Flip to see the action
Recommended Action
Style velocity cards flag underperformers early enough to reallocate.
More at full price
↻ Flip back
Fashion
Size Accuracy
Fewer size gaps
Size curves recalibrated by store cluster and season.
↻ Flip to see the action
Recommended Action
Size curves recalibrated by store cluster and season.
Fewer size gaps
↻ Flip back
Fashion
Return Rate
Better matching
Right size, right store means fewer returns.
↻ Flip to see the action
Recommended Action
Right size, right store means fewer returns.
Better matching
↻ Flip back
Home
Seasonal Accuracy
Weather + event driven
Pre-positioning adjusted for peak season signals.
↻ Flip to see the action
Recommended Action
Pre-positioning adjusted for peak season signals.
Weather + event driven
↻ Flip back
Home
Long-Tail Turn
Dead weight separated
Which tail SKUs serve project needs vs sit idle.
↻ Flip to see the action
Recommended Action
Which tail SKUs serve project needs vs sit idle.
Dead weight separated
↻ Flip back
Home
Project Basket Value
Cross-sell surfaced
Project purchasing patterns drive attachment.
↻ Flip to see the action
Recommended Action
Project purchasing patterns drive attachment.
Cross-sell surfaced
↻ Flip back
Home
Inventory Carrying Cost
Capital freed
Demand forecasting reduces slow-moving overstock.
↻ Flip to see the action
Recommended Action
Demand forecasting reduces slow-moving overstock.
Capital freed
↻ Flip back
Specialty
CLV
Churn risk surfaced
At-risk customers identified before they leave.
↻ Flip to see the action
Recommended Action
At-risk customers identified before they leave.
Churn risk surfaced
↻ Flip back
Specialty
Conversion Rate
Assortment + staffing
Cards that help convert high-intent browsers.
↻ Flip to see the action
Recommended Action
Cards that help convert high-intent browsers.
Assortment + staffing
↻ Flip back
Specialty
Revenue per SKU
Whitespace found
Underperformers identified, gaps in curated assortment.
↻ Flip to see the action
Recommended Action
Underperformers identified, gaps in curated assortment.
Whitespace found
↻ Flip back
Specialty
Overstock
Less capital locked
Demand matching reduces slow-moving inventory.
↻ Flip to see the action
Recommended Action
Demand matching reduces slow-moving inventory.
Less capital locked
↻ Flip back
Furniture
Inventory Carrying Cost
Aged stock flagged
Slow-moving SKUs identified before carrying costs compound.
↻ Flip to see the action
Recommended Action
Slow-moving SKUs identified before carrying costs compound.
Aged stock flagged
↻ Flip back
Furniture
Order-to-Delivery Cycle
Bottleneck visibility
Cycle time tracked by production stage against baselines.
↻ Flip to see the action
Recommended Action
Cycle time tracked by production stage against baselines.
Bottleneck visibility
↻ Flip back
Furniture
Gross Margin
Real-time by channel
Material cost drift detected as it happens, not at P&L close.
↻ Flip to see the action
Recommended Action
Material cost drift detected as it happens, not at P&L close.
Real-time by channel
↻ Flip back
Furniture
Stockout Frequency
Advance warning
POS and e-commerce signals feed back into production.
↻ Flip to see the action
Recommended Action
POS and e-commerce signals feed back into production.
Advance warning
↻ Flip back

What head of e-com
uses Ward for first.

The three insight types this role drives the most value from. Each one tailored for e-commerce decision-making.

Two ways to start.

Run a fixed-fee pilot on your data, or talk to advisory about a broader engagement.

Playbooks for E-Commerce.

The procedures this team runs on Ward. Each pairs a data insight with the AI automation and automated data routing to act on it.

Returns root cause
Returns spiking on a SKU or reason code. Ward attributes the cause and routes it to the right owner.
Fashion · Home ImprovementShopify · OMS · SalesforceReturn rate
Size curve correction
The size curve is mismatched to demand. Ward re-balances the buy and the on-site availability.
FashionPIM · ShopifySize accuracy
Omnichannel availability sync
Online shows out-of-stock while stores hold inventory. Ward reconciles the availability view.
All retailOMS · Shopify · ManhattanOnline conversion
Digital-shelf price match
A competitor undercut you on the digital shelf. Ward flags the gap and proposes a guarded match.
Specialty · Home ImprovementPIM · Pricing engineOnline margin
Cart-to-fulfillment leak
Orders failing between cart and fulfillment. Ward traces the drop and attributes the cause.
All retailOMS · ShopifyOnline conversion
Ward
Insight
Dispatch
Feedback
Evaluate
Learn
01

Insights surface

Ward’s agents detect what changed, why it matters, and what to do about it. Every insight includes a recommended action. Not just a chart to interpret.

Real-time detection Root cause + recommendation
02

Insights become actions

Any insight card can be turned into a tracked ticket or task. Dispatched to the right person, on the right channel: mobile push, text, or email. Not every insight needs a ticket. When one does, it has an owner.

Tickets created automatically Dispatched to the right person
03

Your team responds

Insights get voted up or down with reasoning. Tickets get completed or rejected. Every response is a signal. Ward learns what worked, what missed, and why.

Vote up / down Ticket completed Reasoning attached
04

Outcomes measured

Ward evaluates real results: revenue, margin, fill rate, labor cost. Did the action actually improve the number it targeted? Measured outcomes, not assumptions.

KPI impact tracked Results vs. prediction scored
05

Agents get sharper

Every vote, every completed ticket, every measured outcome feeds back in. Ward learns from your team’s judgment and real-world results. Each cycle sharpens the next. Then it starts again.

Cycle repeats, sharper each time
$1.8T
Projected global AI market by 2030
0
×
Customer acquisition lift for data‑driven orgs
0
+
Foundation models shipped since 2022
0
Guarantees any single model stays on top

Control AI spend by department and user.
Without skimping on the outcome.

Give every department and every user a compute budget. Ward routes each question to the cheapest model that clears the quality bar, so finance caps the spend without capping what the business gets back.

Compute budgets, this month 68% used · on pace
Merchandising
14,200 / 20,000
Supply Chain
9,800 / 15,000
Store Ops
6,100 / 10,000
Ecommerce
4,700 / 5,000
Finance
3,400 / 5,000
Per-user caps. Alerts at 80%. Hard stop or overage approval, your call. Ecommerce flagged at 94%, before it became a surprise invoice.

Your online and offline data live in different worlds.

See what Ward finds for E-Commerce leaders, with root causes and recommended actions.

Get a demo

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

Step 1 of 3
What are your goals?
Step 2 of 3
About your operation
Step 3 of 3
Your contact info