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  5. ATV
KPI · ATV

Average Transaction Value

Revenue per transaction. Measures basket size and upsell effectiveness.

See how Ward moves ATV → Talk to advisory

Formula

Total revenue / Total transactions

Benchmark

$18-25 grocery, $45-80 fashion, $8-15 convenience

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ActionHow Ward works

How Ward uses ATV

Ward tracks ATV by store, daypart, and segment. Flags drops signaling checkout friction.

✓
SolutionThe payoff

Fixes that move ATV

The insight types that improve average transaction value when running on Ward.

Customer
Customer Behavior
Understand the person behind the basket.

Who tracks ATV

The roles that lean on this metric to run their teams.

Director / Head
Head of E-Com
E-Commerce

Other KPIs Ward monitors

Fill Rate
On-Shelf Availability
Percentage of expected SKUs physically present and available for purchase.
SSS
Same-Store Sales
Year-over-year revenue comparison for stores open 12+ months.
UPT
Units Per Transaction
Average item count per basket. Key cross-sell and adjacency indicator.
Shrinkage
Inventory Loss Rate
Percentage of inventory lost to theft, damage, spoilage, or admin error.
GMROI
Gross Margin Return on Inventory
Gross profit per dollar invested in inventory.
ITR
Inventory Turnover Ratio
How many times inventory is sold and replaced in a period.
Promo Lift
Promotional Uplift
Incremental sales from a promotion vs baseline, net of cannibalization.
MD%
Markdown Rate
Revenue sold at discount vs original price.
NPS
Net Promoter Score
Customer loyalty metric. Promoters minus detractors.
CVR
Conversion Rate
Percentage of visitors who purchase.
BP
Basket Penetration
Percentage of baskets containing a specific category/SKU.

Two ways to start.

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See what your stores are hiding.

Margin leaks, shrinkage patterns, promo misfires, the problems are in your data right now. Ward finds them and explains why. First insight cards in 48 hours.

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