For the CEO · the board · the person who signs

Someone has sent you this
and wants a decision.

Here is the arithmetic, what else is on your shortlist, how you will know at day 90 whether it worked, and how you get out. In that order, because that is the order you will ask.

Measured

AI strategy work in enterprise grocery at nine-figure revenue: change management, orchestration across model providers, and the reporting layer, running against live POS, ERP and inventory with close criteria agreed in writing. Reference calls are arranged while you are still evaluating.

Modelled

The 200 basis points below. Worked from four signals for a mid-market multi-store estate. Nobody has booked a dollar of it yet. We publish it because the components are checkable, not because it is a result.

We keep these in separate boxes on every page of this site. When the pilot closes we will publish the measured number here, whichever way it went. Pilot status →

Modelled arithmetic

Where 200 basis points would come from.

Four signals, none of which require hiring an analyst. Each is a number your own finance team can check against your own history before you believe ours.

Fill rate, fewer lost baskets ~30 bps
Assortment, better mix and less long tail ~50 bps
Shrink, cause-attributed loss ~80 bps
Promo, cannibalisation caught mid-flight ~40 bps
Modelled EBITDA opportunity ~200 bps

The same arithmetic in dollars.

Find your revenue line. The right-hand column is what the modelled upside would have to be worth for the fee to be a rounding error, which is the only ratio a board needs.

Revenue in scope Roughly Typical tier Ward, per year Modelled at 200 bps Ratio
$100M 50 to 150 stores Connected $60K $2.0M 33×
$300M 150 to 800 stores Networked $120K $6.0M 50×
$750M 800 to 3,000 stores Federated $240K $15.0M 63×

The ratio column is modelled against modelled. It is not a return, it is a statement that the fee is small enough that the decision turns on whether the mechanism works, not on the price. That is what the 90 days are for.

On the tier column. Revenue and store count are proxies, not the basis. Your tier is set by how complex your stack is: how many systems have to talk to each other, how many brands you run, and how custom your schema is. A $60M group on three POS systems and two brands costs more to run than a $200M single-banner chain, and pays more. The column above is what companies of that size usually land on, not a rule. The four tiers and what sets each one →

The shortlist

Four options, including the one where you do nothing.

Every board comparison leaves out the failure column. This one does not, including for us.

Do nothing

$0 visible

The reporting you have. Decisions keep arriving after the quarter closes.

What it costs when it does not work

1 to 3% of revenue in avoidable stockouts and markdowns, which never appears as a line item because nobody books an opportunity cost.

Hire the team

$170K a year and up

Tableau or Power BI plus an analyst. Answers to the questions you thought to ask.

What it costs when it does not work

Three to six months to a first answer, and the analyst becomes the bottleneck rather than the fix. Attrition takes the context with it.

Buy the enterprise platform

$400K to $1M+

ThoughtSpot, Databricks, or similar. Genuine capability, built for the Fortune 1000.

What it costs when it does not work

A four to six month modelling engagement before the first answer, and $50K to $200K of consultants on top. Mid-market deployments stall at the data-modelling step.

Ward

$24K to $240K a year

Findings in 48 hours, gated write-back in six weeks, a measured KPI delta at day 90.

What it costs when it does not work

You stop at day 90 on 30 days notice and keep every artifact. The data never left your warehouse, so there is nothing to migrate back.

What happens, and what it costs.

The same four dates and the same number quoted on every other page of this site and in the evaluation packet.

  1. 48 hours
    First insight cards

    From a read-only connection. Findings on your own data, not a sandbox and not a slide.

  2. Week 2
    Findings ranked by dollars

    Stores, SKUs and vendors ranked by what they cost you, with the cause named and the SQL one click under every number.

  3. Week 6
    First gated write

    One playbook, one system of record, blocked on an approver role you named. Everything before this is read-only.

  4. Day 90
    The number, either way

    Measured KPI delta against the metric agreed on day one. If it did not move, the pilot ends.

What it costs
$24K – $240Kper year

Tier follows stack complexity: how many systems have to talk to each other, how many brands you run, and how custom your schema is. Not headcount, and not revenue.

  • Month-to-month, 30 days notice
  • No rollover clause
  • Every tier is the full platform
Close criteria

How you will know, at day 90, that we were wrong.

A pilot that cannot fail is a subscription with a nicer name. These are agreed in writing before anything connects.

01

One KPI, named before kickoff

You pick the metric and the threshold it has to clear. It goes in writing before a single system is connected, so there is no value debate at month four and no moving the goalposts at month three.

02

A baseline we both signed

The pre-pilot number is fixed from your own history, agreed by your finance team, and frozen. We do not get to choose the comparison window after we see the result.

03

Published either way

At day 90 the delta is written down and sent to you whether it cleared the threshold or not. If it did not move, the pilot ends. We would rather lose the renewal than argue about whether it worked.

04

Attribution stated honestly

Where a KPI moved for reasons other than Ward, we say so. A closed case cites the SQL behind every number in it, so your team can check the arithmetic rather than take it.

Exit

Getting out is not a migration, because there is nothing to migrate.

The real board question about any platform is whether it becomes a dependency. Here is the whole answer.

Notice period 30 days Month-to-month from day 90. No rollover clause, no auto-renew, no termination fee.
Your data Never moved Federated query against your warehouse. There is no Ward-side copy to delete, and no residency position to unwind.
Your policy Already yours Cedar policies and agent charters live in your Git repository as reviewed code. They stay there.
Your findings Yours to keep Every case, its SQL, and its audit trail are exportable and stay exported. You keep the artifacts from a pilot that failed.
What you lose The findings, not the infrastructure Nothing you built stops working. You stop receiving new cards.
Questions

What boards ask that operator pages never answer.

Neither, and the distinction matters. It is a retail-specific layer that runs on the model vendors you already contracted and the warehouse you already built. It does not need an AI strategy to exist first, and it does not become one. The pilot has a KPI and a close date agreed in writing, so at day 90 you have a number rather than a roadmap.

You spend one tier of annual fee, your IT team spends a few hours in week one and a pull-request review in weeks three to five, and at day 90 the KPI has not moved. You stop, you keep the findings and the policy work, and the data never left your warehouse. That is the floor, and it is knowable in advance, which is more than the do-nothing option offers.

You should not, yet. It is modelled arithmetic from four signals, worked for a mid-market multi-store estate, and nobody has booked a dollar of it. We publish it because the components are checkable, not because it is a result. The measured number arrives at day 90 on your own data, and we publish that too.

Less than with any tool that holds your data. There is nothing to migrate: no copy of the warehouse, no proprietary model to retrain, no second user directory. The policies are already in your repository. You would lose the findings, not the infrastructure.

A person you named, in a role you defined, who approved that specific write. Nothing runs unattended, write scope opens one playbook at a time, and the state before and after streams to your SIEM. The accountability model is the one you already run for code changes.

AI strategy work in enterprise grocery at nine-figure revenue: change management, AI orchestration across model providers, and the reporting layer, running against live POS, ERP and inventory. We do not name operators or publish their numbers without permission, so what we offer instead is a reference call arranged while you are still evaluating, which is worth more than a logo. Separately, the askotter platform Ward is built on runs nine companies in production; those are platform customers rather than Ward customers and we keep the two apart on purpose.

The decision is whether the mechanism works on your data.

Not whether the price is right, and not whether the category is real. Ninety days answers it with a number, and the exit is 30 days from any point.

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

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