KPI · CVR
Conversion Rate
Percentage of visitors who purchase.
Formula
(Transactions / Traffic) x 100
Benchmark
20-30% grocery, 15-25% fashion, 40-60% convenience
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ActionHow Ward worksHow Ward uses CVR
Ward correlates conversion drops with staffing levels.
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SolutionThe payoffFixes that move CVR
The insight types that improve conversion rate when running on Ward.
Who tracks CVR
The roles that lean on this metric to run their teams.
Other KPIs Ward monitors
Fill Rate
On-Shelf Availability
Percentage of expected SKUs physically present and available for purchase.
SSS
Same-Store Sales
Year-over-year revenue comparison for stores open 12+ months.
ATV
Average Transaction Value
Revenue per transaction. Measures basket size and upsell effectiveness.
UPT
Units Per Transaction
Average item count per basket. Key cross-sell and adjacency indicator.
Shrinkage
Inventory Loss Rate
Percentage of inventory lost to theft, damage, spoilage, or admin error.
GMROI
Gross Margin Return on Inventory
Gross profit per dollar invested in inventory.
ITR
Inventory Turnover Ratio
How many times inventory is sold and replaced in a period.
Promo Lift
Promotional Uplift
Incremental sales from a promotion vs baseline, net of cannibalization.
MD%
Markdown Rate
Revenue sold at discount vs original price.
NPS
Net Promoter Score
Customer loyalty metric. Promoters minus detractors.
BP
Basket Penetration
Percentage of baskets containing a specific category/SKU.
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