KPI · GMROI
Gross Margin Return on Inventory
Gross profit per dollar invested in inventory.
Formula
Gross profit / Average inventory cost
Benchmark
$2.50-$3.50 grocery, $1.50-$2.50 general
How Ward uses GMROI
Ward ranks categories by GMROI to identify inventory tying up capital.
Fixes that move GMROI
The insight types that improve gross margin return on inventory when running on Ward.
Shrinkage
Shrinkage Detection
Find the leak before it drains you.
Pricing
Price Optimization
Price with precision, not guesswork.
Assortment
Assortment Planning
Stock what sells. Cut what doesn't.
Who tracks GMROI
The roles that lean on this metric to run their teams.
VP / Director
VP Merchandising
Merchandising
C-Suite / VP
CFO
Finance
Director / VP
Head of Procurement
Procurement
Other KPIs Ward monitors
Fill Rate
On-Shelf Availability
Percentage of expected SKUs physically present and available for purchase.
SSS
Same-Store Sales
Year-over-year revenue comparison for stores open 12+ months.
ATV
Average Transaction Value
Revenue per transaction. Measures basket size and upsell effectiveness.
UPT
Units Per Transaction
Average item count per basket. Key cross-sell and adjacency indicator.
Shrinkage
Inventory Loss Rate
Percentage of inventory lost to theft, damage, spoilage, or admin error.
ITR
Inventory Turnover Ratio
How many times inventory is sold and replaced in a period.
Promo Lift
Promotional Uplift
Incremental sales from a promotion vs baseline, net of cannibalization.
MD%
Markdown Rate
Revenue sold at discount vs original price.
NPS
Net Promoter Score
Customer loyalty metric. Promoters minus detractors.
CVR
Conversion Rate
Percentage of visitors who purchase.
BP
Basket Penetration
Percentage of baskets containing a specific category/SKU.
Two ways to start.
Run a fixed-fee pilot on your data, or talk to advisory about a broader engagement.
See what your stores are hiding.
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