IT & Data · All retail

Data Quality Watch

Upstream quality slipping. Flags nulls, dupes, and drift before a decision.

Target KPI Data accuracy
Executes in ≤ 1 hour
System of record Snowflake · BigQuery
Trigger condition

Null rate, duplicate rate or distribution drift on a column crosses its profiled envelope, on a table a live playbook depends on.

Write-back

Quality incident opened against the table and column; dependent playbooks suppressed; profile envelope updated where the change was legitimate.

Every write is gated on an approver role you name. Nothing runs unattended.

Procedure
  1. Profile each column against its own history rather than a global rule, since retail data is legitimately seasonal.
  2. Separate a genuine upstream change from a business change, because a new store or a new banner looks exactly like corruption.
  3. Trace the downstream dependency: which cards and playbooks read this column, and what they would get wrong.
  4. Suppress affected outputs and raise the case to the data owner with the sample rows that failed.
  5. Close when the column returns inside its envelope and the suppressed outputs are recomputed.
Outcome metric

Decisions prevented from running on bad data, and time-to-detect on quality regressions, per quarter.

The case closes on this number, not on the action being taken. A playbook without a close condition is a dashboard.

Run Data Quality Watch on your data.

Pick three playbooks from the catalog. We wire them against your system of record for the pilot.

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