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Ecommerce & Omnichannel · Specialty · Home Improvement

Digital-Shelf Price Match

Undercut on the digital shelf. Proposes a guarded match.

Target KPI Online margin
Executes in ≤ 4 hours
System of record PIM · Pricing engine
Run this on your data → How the loop closes
Trigger condition

A tracked competitor undercuts a KVI by more than the match threshold and holds it for longer than the noise window, so it is a price move rather than a flash promotion.

Write-back

Approved price written to the pricing engine and synced to the PIM and storefront; match rule logged with its expiry.

Every write is gated on an approver role you name. Nothing runs unattended.

Procedure
  1. Confirm the competitor price is real, in stock, and comparable on shipping and pack size.
  2. Check whether the item is one customers actually price-check, because matching a non-KVI just donates margin.
  3. Model the match against the margin floor and the elasticity, including the effect on the rest of the basket.
  4. Open a case to the pricing lead. Any match that breaches the floor is gated on approval.
  5. Close when the price position is restored and margin holds above the floor.
Outcome metric

Online margin dollars on the matched SKUs over 30 days, with unit share held. Negative on either and the match is reversed.

The case closes on this number, not on the action being taken. A playbook without a close condition is a dashboard.

The rest of Ecommerce & Omnichannel

Returns Root Cause Returns spiking on a SKU or reason code. Attributes cause, routes it. Return rate Size Curve Correction Size curve mismatched to demand. Re-balances buy and availability. Size accuracy Omnichannel Availability Sync Online reads out of stock while stores hold it. Reconciles the view. Online conversion Cart-to-Fulfillment Leak Orders failing between cart and fulfillment. Traces the drop. Online conversion

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