Ward detects. You decide. Price Optimization for Home.
Your Home data holds the answers. Ward finds them.
Ward's Pricing engine for Home retail
Ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume.
Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.
What changes for your team
- Real-time elasticity measurement
- Category-level price sensitivity
- Competitive price monitoring
- Margin-volume tradeoff modeling
Why pricing matters
in home retail.
A 2x4 has two completely different demand curves depending on who's buying it. Pro customers compare lumber prices daily; DIY customers barely notice per-board differences. Ward segments price elasticity by customer type so recommendations respect Pro sensitivity while capturing margin on DIY transactions.
Pro vs DIY pricing segmentation, lumber category
Ward reveals that Pro account customers show steep price elasticity on framing lumber while DIY customers are nearly inelastic on the same SKU. Ward recommends maintaining aggressive Pro pricing through the loyalty tier while implementing modest increases on non-loyalty transactions. The increase is invisible to DIY weekend-project buyers but protects the Pro relationship and delivers meaningful annual margin improvement.
What a Ward card looks like.
Dairy category showing -1.4 elasticity this week vs -0.8 baseline. Consumers responding to price changes 75% more than normal.
Home pricing:
the shift.
- ×Project basket identification
- ×Seasonal pre-positioning
- ×Long-tail inventory
- ✓Real-time elasticity measurement
- ✓Category-level price sensitivity
- ✓Competitive price monitoring
Questions about pricing.
Yes. Ward scales from 5 stores to 5,000.
TLS 1.3, AES-256 at rest. SOC 2 Type II in progress. On-prem available.
Based on store count and data volume. POC engagements at a fixed fee.
Home pricing
by data source.
More Home insight cards.
Insights surface
Ward’s agents detect what changed, why it matters, and what to do about it. Every insight includes a recommended action—not just a chart to interpret.
Insights become actions
Any insight card can be turned into a tracked ticket or task. Dispatched to the right person, on the right channel—mobile push, text, or email. Not every insight needs a ticket. But when one does, it has an owner.
Your team responds
Insights get voted up or down with reasoning. Tickets get completed or rejected. Every response is a signal—Ward learns what worked, what missed, and why.
Outcomes measured
Ward evaluates real results: revenue, margin, fill rate, labor cost. Did the action actually improve the number it targeted? Measured outcomes, not assumptions.
Agents get sharper
Every vote, every completed ticket, every measured outcome feeds back in. Ward learns from your team’s judgment and real-world results. Each cycle sharpens the next. Then it starts again.
Home retailers: see what Pricing problems Ward catches.
Root causes, not just alerts. See it on your data.
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches — and the ones your current tools miss.