Price Optimization + Epicor + Home Retail

Ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume. For Home retail specifically, Ward monitors 50,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Project basket value, Seasonal accuracy, Long-tail turn, Pro customer share, Attachment rate at the store-category level. Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.

Ward connects via Epicor REST API. Compatible with Epicor Prophet 21 and Epicor Eclipse. Data points include: Sales orders, Inventory, Purchase orders, Customer accounts, Pricing tiers, Vendor performance.

Yes. Ward reads Epicor data and combines it with contextual signals (weather, events, demographics) to generate Home-specific insight cards. No custom development required.

Ward tracks Pro vs DIY elasticity segmentation, commodity price benchmarking, project basket sensitivity (total project cost matters more than item prices), and seasonal demand multipliers on pricing power.

Ward reveals that Pro account customers show steep price elasticity on framing lumber while DIY customers are nearly inelastic on the same SKU. Ward recommends maintaining aggressive Pro pricing through the loyalty tier while implementing modest increases on non-loyalty transactions. The increase is invisible to DIY weekend-project buyers but protects the Pro relationship and delivers meaningful annual margin improvement.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.