Promo Effectiveness + Lightspeed + Specialty Retail

Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading. For Specialty retail specifically, Ward monitors 5,000+ SKUs across your boutiques and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks CLV, Conversion rate, Units per transaction, Repeat purchase rate, Sell-through by tier at the store-category level. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.

Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access. Data points include: Sales transactions, Inventory counts, Customer profiles, Purchase orders, Employee performance.

Yes. Ward reads Lightspeed data and combines it with contextual signals (weather, events, demographics) to generate Specialty-specific insight cards. No custom development required.

Ward tracks long-term customer behavior impact, new customer acquisition quality, brand perception metrics, and promotional dependency scores — the share of the customer base that now waits for sales before purchasing.

Marketing tests two approaches: a percentage-off flash sale and a VIP early-access preview with no discount. The flash sale wins on event-weekend revenue, but Ward's 60-day post-event analysis shows the VIP event dominates on new customer acquisition, repeat purchase rate, and absence of discount-seeking behavior. Flash sale customers show a decline in full-price purchasing afterward. Ward recommends scaling the VIP model.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.