Promo Effectiveness + Lightspeed: Built for VP Supply Chain
Most retailers find Promos problems too late. Ward delivers automated insight cards. What changed, why, and what to do. While there's still time to act. Your Supply Chain team has the data. What they don't have is bandwidth to find what's buried in it.
Promo Effectiveness powered by Lightspeed Retail
Promo Effectiveness is the process of ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading.
When connected to Lightspeed Retail, Ward reads sales transactions, inventory counts, customer profiles and enriches them with contextual signals to generate promos insight cards. Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
How Ward delivers Promos insight cards: Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.
Key capabilities
- Net lift measurement (not gross)
- Cannibalization quantification
- Pull-forward detection
- Promo ROI scorecards
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Dashboards
Pinned views built from saved data-lake queries.
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
How Ward connects to Lightspeed Retail
Ward integrates with Lightspeed Retail POS for specialty and boutique retailers. In-store transaction data powers customer behavior and assortment insight cards.
Setup: Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
Data Ward reads from Lightspeed
Impact metrics with Lightspeed
Data lake enrichment
Ward enriches Lightspeed data with: Sales transactions, Customer profiles, Weather & events, Competitor data, Demographic data
You find out about stockouts after customers do.
- ×Demand forecasts are off by 15-25% and nobody catches it until the shelf is empty
- ×Supplier fill rate problems announce themselves at the receiving dock
- ×Safety stock levels get set once a year and left alone
- ×No early warning system for supply chain disruptions
- ×Replenishment exceptions require manual triage every morning
- ✓Stockout prediction cards arrive 24-72 hours before empty shelves
- ✓Supplier fill rate tracking with automatic escalation
- ✓Dynamic safety stock recommendations based on current demand signals
- ✓Weather, event, and macro-driven demand adjustments
- ✓Replenishment exceptions auto-prioritized by revenue impact
Stockouts cost retailers $1.14 trillion in missed sales globally each year. Source: IHL Group
Frequently asked questions
Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access. Data points include: Sales transactions, Inventory counts, Customer profiles, Purchase orders, Employee performance.
You find out about stockouts after customers do. Ward solves this with automated insight cards: Stockout prediction cards arrive 24-72 hours before empty shelves. Supplier fill rate tracking with automatic escalation. Dynamic safety stock recommendations based on current demand signals.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what promos problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.