Price Optimization + NCR: Built for VP Merchandising
Most retailers discover Pricing problems too late. Ward delivers automated insight cards — what changed, why, and what to do — while there's still time to act. Your Merchandising team has the data. What they don't have is bandwidth to find what's buried in it.
Price Optimization powered by NCR Voyix
Price Optimization is the process of ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume.
When connected to NCR Voyix, Ward reads pos transactions, item-level sales, tender data and enriches them with contextual signals to generate pricing insight cards. Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration.
How Ward delivers Pricing insight cards: Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.
Key capabilities
- Real-time elasticity measurement
- Category-level price sensitivity
- Competitive price monitoring
- Margin-volume tradeoff modeling
How Ward connects to NCR Voyix
Ward integrates with NCR Voyix POS and Aloha for convenience and restaurant retail. Transaction-level data powers daypart analysis and impulse optimization.
Setup: Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration.
Data Ward reads from NCR
Impact metrics with NCR
Data lake enrichment
Ward enriches NCR data with: POS transactions, Weather & events, Loyalty data, Competitor proximity, Demographic data
Your category managers are drowning in spreadsheets.
- ×Promo planning relies on last year's playbook, not this week's data
- ×Assortment reviews happen quarterly when they should happen daily
- ×Price changes are reactive, not predictive
- ×No visibility into true cannibalization across categories
- ×Vendor negotiations lack real-time sell-through evidence
- ✓Insight cards flag promo cannibalization the day it happens
- ✓Assortment gaps and whitespace opportunities surface automatically
- ✓Price elasticity shifts detected before margin erosion compounds
- ✓Category-level performance cards replace manual spreadsheet reviews
- ✓Vendor scorecards generated from actual fill rate and quality data
Retailers lose an estimated $300B+ annually to suboptimal assortment and promotional decisions. — McKinsey & Company
What a Ward insight card looks like
Dairy category showing -1.4 elasticity this week vs -0.8 baseline. Consumers responding to price changes 75% more than normal.
Frequently asked questions
Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration. Data points include: POS transactions, Item-level sales, Tender data, Daypart summaries, Loyalty data.
Your category managers are drowning in spreadsheets. Ward solves this with automated insight cards: Insight cards flag promo cannibalization the day it happens. Assortment gaps and whitespace opportunities surface automatically. Price elasticity shifts detected before margin erosion compounds.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.
Related solutions
Insights surface
Ward’s agents detect what changed, why it matters, and what to do about it. Every insight includes a recommended action—not just a chart to interpret.
Insights become actions
Any insight card can be turned into a tracked ticket or task. Dispatched to the right person, on the right channel—mobile push, text, or email. Not every insight needs a ticket. But when one does, it has an owner.
Your team responds
Insights get voted up or down with reasoning. Tickets get completed or rejected. Every response is a signal—Ward learns what worked, what missed, and why.
Outcomes measured
Ward evaluates real results: revenue, margin, fill rate, labor cost. Did the action actually improve the number it targeted? Measured outcomes, not assumptions.
Agents get sharper
Every vote, every completed ticket, every measured outcome feeds back in. Ward learns from your team’s judgment and real-world results. Each cycle sharpens the next. Then it starts again.
See what pricing problems Ward catches.
Root causes, not just alerts. See it on your data.
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches — and the ones your current tools miss.