Customer Behavior + Power BI + Home Retail: Built for Head of E-Com

Ward tracks basket composition shifts, daypart patterns, and customer segment migration. For Home retail specifically, Ward monitors 50,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Project basket value, Seasonal accuracy, Long-tail turn, Pro customer share, Attachment rate at the store-category level. Ward analyzes transaction-level data to detect shifts in basket composition, shopping frequency, daypart preferences, and segment movement.

Ward connects to the same data sources Power BI uses. Or reads Power BI datasets via REST API. Your reports stay untouched. Data points include: Power BI REST API datasets, Underlying SQL/Azure data, Dataflow outputs.

Yes. Ward reads Power BI data and combines it with contextual signals (weather, events, demographics) to generate Home-specific insight cards. No custom development required.

Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.

Ward delivers daily insight cards covering Project basket value, Seasonal accuracy, Long-tail turn — tailored for E-Commerce decision-making. Each card includes what changed, why it matters, and what to do next.

Ward tracks Pro/DIY segmentation migration, project basket identification, seasonal activation patterns, and trade-up indicators — shifts from consumer to professional product tiers signal high-value customer evolution.

Ward identifies loyalty customers whose purchasing patterns have shifted in the past 90 days: visit frequency up sharply, basket values climbing, and product mix moving from consumer-grade to professional-grade materials. These customers are likely scaling into major renovation or investment property work. Ward recommends targeted Pro account outreach with volume pricing and project support, and a meaningful share of the flagged customers convert to Pro accounts within 60 days.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.