Looker + Fashion Retail: Built for VP Merchandising
Fashion retailers have 15,000+ SKUs and blind spots hiding in every store. Ward watches them all and delivers the findings your team doesn't have bandwidth to find. Your Looker / Looker Studio data holds answers nobody has time to extract. Ward reads it via read-only APIs.
Ward + Looker for Fashion & Apparel
Fashion & Apparel retailers running Looker / Looker Studio get AI-powered insight cards without custom development. Seasonal sell-through, size curve optimization, and markdown timing. Ward monitors style velocity and flags slow movers before the window closes.
How it works: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Ward monitors 15,000+ SKUs across your locations and delivers automated insight cards covering Sell-through rate, Markdown %, Return rate, and more.
What Ward delivers
- Insight cards flag promo cannibalization the day it happens
- Assortment gaps and whitespace opportunities surface automatically
- Price elasticity shifts detected before margin erosion compounds
- Category-level performance cards replace manual spreadsheet reviews
- Vendor scorecards generated from actual fill rate and quality data
Metrics Ward monitors
Fashion challenges Ward solves
- Markdown timing
- Size curve misallocation
- Style velocity prediction
- Return rate management
- Seasonal transition
How Ward connects to Looker / Looker Studio
Ward does not replace Looker. Ward watches the same data Looker visualizes and proactively alerts when something changes. Your dashboards stay. Ward adds intelligence.
Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Data Ward reads from Looker
Impact metrics with Looker
Data lake enrichment
Ward enriches Looker data with: Looker query results, Underlying database, Weather & events, Competitor data, Customer segments
Your category managers are drowning in spreadsheets.
- ×Promo planning relies on last year's playbook, not this week's data
- ×Assortment reviews happen quarterly when they should happen daily
- ×Price changes are reactive, not predictive
- ×No visibility into true cannibalization across categories
- ×Vendor negotiations lack real-time sell-through evidence
- ✓Insight cards flag promo cannibalization the day it happens
- ✓Assortment gaps and whitespace opportunities surface automatically
- ✓Price elasticity shifts detected before margin erosion compounds
- ✓Category-level performance cards replace manual spreadsheet reviews
- ✓Vendor scorecards generated from actual fill rate and quality data
Retailers lose an estimated $300B+ annually to suboptimal assortment and promotional decisions. — McKinsey & Company
What a Ward insight card looks like
BOGO on Brand X crackers lifted units 34% but cannibalized Brand Y by 28%. Net category lift: only +6%. Ward recommends a targeted coupon instead.
Fashion KPI impact
Frequently asked questions
Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses. Data points include: Looker API for query results, Underlying database (direct), LookML model metadata.
Yes. Ward reads Looker data and combines it with contextual signals (weather, events, demographics) to generate Fashion-specific insight cards. No custom development required.
Your category managers are drowning in spreadsheets. Ward solves this with automated insight cards: Insight cards flag promo cannibalization the day it happens. Assortment gaps and whitespace opportunities surface automatically. Price elasticity shifts detected before margin erosion compounds.
Ward delivers daily insight cards covering Sell-through rate, Markdown %, Return rate — tailored for Merchandising decision-making. Each card includes what changed, why it matters, and what to do next.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.
Related solutions
Insights surface
Ward’s agents detect what changed, why it matters, and what to do about it. Every insight includes a recommended action—not just a chart to interpret.
Insights become actions
Any insight card can be turned into a tracked ticket or task. Dispatched to the right person, on the right channel—mobile push, text, or email. Not every insight needs a ticket. But when one does, it has an owner.
Your team responds
Insights get voted up or down with reasoning. Tickets get completed or rejected. Every response is a signal—Ward learns what worked, what missed, and why.
Outcomes measured
Ward evaluates real results: revenue, margin, fill rate, labor cost. Did the action actually improve the number it targeted? Measured outcomes, not assumptions.
Agents get sharper
Every vote, every completed ticket, every measured outcome feeds back in. Ward learns from your team’s judgment and real-world results. Each cycle sharpens the next. Then it starts again.
See what Fashion problems Ward catches.
Root causes, not just alerts. See it on your data.
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches — and the ones your current tools miss.