Promo Effectiveness + Power BI + Convenience Retail: Built for Director Store Ops

Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading. For Convenience retail specifically, Ward monitors 3,000+ SKUs across your locations and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Transactions/hour, Attach rate, Basket size, Planogram compliance, Daypart mix at the store-category level. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.

Ward connects to the same data sources Power BI uses. Or reads Power BI datasets via REST API. Your reports stay untouched. Data points include: Power BI REST API datasets, Underlying SQL/Azure data, Dataflow outputs.

Yes. Ward reads Power BI data and combines it with contextual signals (weather, events, demographics) to generate Convenience-specific insight cards. No custom development required.

Managing 800 stores from a spreadsheet is insane. Ward solves this with automated insight cards: Morning brief delivered at 06:47 with prioritized action list. Estate-wide heat map of store performance, updated hourly. Staffing recommendations correlated with predicted traffic.

Ward delivers daily insight cards covering Transactions/hour, Attach rate, Basket size — tailored for Store Operations decision-making. Each card includes what changed, why it matters, and what to do next.

Ward tracks unit lift vs margin impact, single-to-multi-unit cannibalization, vendor funding offset accuracy, and post-promo demand suppression — including inventory holding, labor for reset, and displaced revenue from non-promoted items.

A top beverage vendor runs 26 promotional events per year across the chain. Ward reveals that fewer than half generate positive net margin after accounting for cannibalization and margin erosion. Ward provides per-event ROI scorecards the category manager uses to renegotiate: fewer but deeper promotions on high-ROI events, elimination of negative-margin ones, and better vendor funding terms.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish robust baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards — so your team acts on findings instead of hunting for them.