Convenience · Assortment

Convenience assortment: insight cards, not dashboards.

location-level assortment signals, caught before they compound.

Why assortment matters
in convenience retail.

With 3,000 SKUs on a compact selling floor, every product must earn its place, and the right assortment is hyper-local. Ward clusters stores by traffic profile, daypart mix, and surrounding demographics to recommend variations that maximize revenue per square foot at each location.

Industry benchmarks

C-store top-200 SKUs typically generate 50-65% of inside revenue. Cluster-aware planograms usually free 10-20% of facings without revenue loss, redirecting that space to higher-velocity items and lifting same-store inside revenue 2-5%.

Planogram localization, 500-store operator

A standardized planogram runs across all 500 locations. Ward identifies distinct store clusters, highway/travel, urban commuter, residential, university-adjacent, each overindexing on different categories. Ward recommends reallocating shelf space per cluster to match actual demand. Pilot stores show meaningful revenue uplift from better product-location matching with zero cost increase: same SKU count, just the right ones in the right stores.

What Ward actually tracks

Ward tracks revenue per facing, velocity by daypart and cluster, redundancy analysis, and attach-rate contribution. It also monitors new-item performance against the displaced SKU to measure true assortment productivity.

Data signals

POS at SKU-store-day, planogram positions, store geocodes with traffic and demographic overlays, DSD and central distribution schedules, and basket composition data.

Three pitfalls Ward catches
in convenience assortment.

  • 01 Chain-wide planograms over-allocate space to slow tail SKUs in high-volume stores and starve depth on the items that drive 60% of basket starts.
  • 02 New-item performance is measured against the new item's standalone sales without accounting for what was displaced; net assortment productivity often goes backwards.
  • 03 Daypart adjacency (breakfast next to coffee) is a layout decision but isn't modeled in the assortment math; it shows up as "low SKU productivity" when really it's a placement issue.

How Ward runs assortment
for convenience retailers.

  1. 01

    Cluster stores by mission mix

    Ward identifies 4-6 store clusters from basket composition, daypart traffic, and category penetration, separating travel, commuter, residential, and event-adjacent profiles.

  2. 02

    Score every SKU per cluster

    Productivity, incrementality, and adjacency contribution are computed per cluster, exposing the SKUs to add, drop, or shift between clusters.

  3. 03

    Pilot the cluster planogram

    Ward designs the test in matched stores, tracks revenue and category mix for 6-8 weeks, and recommends rollout only when the lift holds.

What a Ward card looks like.

Ward · Assortment for Convenience06:47 AM

Cluster B stores (urban, high-traffic) underperforming on premium snacks vs Cluster A by 34%. Assortment gap: 12 SKUs missing.

✓ Action recommendedConvenience context applied
app.getward.ai Live demo
Acme Retail @Merchandising: VP Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Dashboards

Pinned views built from saved data-lake queries.

Revenue vs. forecast +4.2% WoW
Gross margin % −3.2pp
Fill rate, fresh 83%
Shrink, West region +0.8pp

Models

Browse, search, and manage data–lake model definitions for your tenant.

NameNamespaceVersion
retail_pos_transactionsretail1.0
retail_inventory_snapshotretail1.2
retail_labor_schedulingretail1.0
retail_promo_calendarretail1.1
retail_supplier_performanceretail1.0
sap_inventory_shrinkagesap1.0
ga4_daily_eventsmarketing1.0
meta_ads_ad_levelmarketing1.0

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
retail_inventory_weeklyimport1h ago
retail_google_ads_dailyimport1h ago
retail_meta_ads_dailyimport1h ago
retail_ga4_website_dailyimport1h ago

Architecture

Two ways to connect. Federate against your live systems, or ingest into Ward’s data lake. Toggle below.

Your systems · read-only
SAP Retail
Snowflake
BigQuery
Shopify
Toast POS
Ward Gateway
TLS 1.3 · AES-256
Querying live · data stays put
Federated answers
SELECT * FROM sap.pos
JOIN snow.inventory
WHERE store_id = 37
→ insight cards
Ward Data Lake
→ baselined per store
TLS 1.3 in transit AES-256 at rest Read-only credentials SOC 2 II in progress VPC peering · PrivateLink

Pipelines

Move data from sources into models on a schedule.

NameSourceModelStatusSchedule
sync_sap_pos_transactionssap_pos_transactionspos_transactionsenabledhourly
sync_sap_labor_schedulingsap_labor_schedulinglabor_schedulingenableddaily
sync_sap_inventory_shrinkagesap_inventory_shrinkageinventory_shrinkageenableddaily
sync_retail_inventory_weeklyretail_inventory_weeklyinventory_weeklyenabledweekly
sync_retail_google_ads_dailyretail_google_ads_dailygoogle_ads_dailyenableddaily
sync_retail_ga4_website_dailyretail_ga4_website_dailyga4_website_dailyenableddaily

Streams

Real-time ingestion pipelines.

0events / min
0streams active
0% delivered
  • pos.txn store_037, basket $42.18
  • inv.move dc_west → store_104
  • labor.clock store_022 shift_start
  • pos.txn store_211, basket $19.04

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
finance-read-shrinkagepermitModel::"shrinkage"
vendor-blockedforbidModel::"labor_*"
region-west-onlypermitTenant::"acme"

Entities

Principals and resources referenced by Cedar policies.

Entity UIDTypeTenant
Tenant::"acme"Tenantacme
Model::"sap.pos_transactions"Modelacme
Model::"sap.inventory_shrinkage"Modelacme
Model::"sap.labor_scheduling"Modelacme
Model::"retail.toast_pos_daily"Modelacme
Model::"retail.ga4_website_daily"Modelacme

Providers

Manage LLM API keys and the model profiles that use them.

API Keys Model Profiles
NameProviderUsed byCreated
anthropic-defaultAnthropic3 profilesApr 22
openai-defaultOpenAI2 profilesApr 22
gemini-defaultGemini1 profileApr 22
ollama-onpremOllama2 profilesApr 22

LLM-agnostic. Bring your own key, route per task. No lock-in.

Settings

Manage your dashboard preferences and account.

Appearance
Theme • Light ° Dark

Light and dark themes are available. Your choice is remembered per browser.

Account
NameAdmin
Emailadmin@acme.io
Tenantacme-retail
Assortment for Convenience, live product demo.

Convenience assortment:
the shift.

Without Ward
Found in the quarterly review. Weeks after the damage is done.
  • ×Daypart demand variation
  • ×Planogram compliance
  • ×Impulse category optimization
With Ward
Caught this morning. Root cause attached. Action recommended.
  • Store cluster segmentation
  • SKU rationalization recommendations
  • Whitespace opportunity detection

Convenience KPI impact.

Attach Rate
Impulse adjacencies
Daypart-specific cross-sell opportunities surfaced.
Daypart Revenue
Weak hours identified
Which hours and categories underperform, and why.
Planogram Compliance
Sales-correlated flags
Deviations flagged when they affect revenue, not just visuals.

Value compounds across multi-site operators. Chains with 100+ locations see the strongest returns. Fuel-dominant locations should expect impact concentrated on forecourt-to-store attach rate.

Questions about convenience assortment.

With 3,000 SKUs on a compact selling floor, every product must earn its place, and the right assortment is hyper-local. Ward clusters stores by traffic profile, daypart mix, and surrounding demographics to recommend variations that maximize revenue per square foot at each location.

A standardized planogram runs across all 500 locations. Ward identifies distinct store clusters, highway/travel, urban commuter, residential, university-adjacent, each overindexing on different categories. Ward recommends reallocating shelf space per cluster to match actual demand. Pilot stores show meaningful revenue uplift from better product-location matching with zero cost increase: same SKU count, just the right ones in the right stores.

Ward tracks revenue per facing, velocity by daypart and cluster, redundancy analysis, and attach-rate contribution. It also monitors new-item performance against the displaced SKU to measure true assortment productivity.

First assortment insight cards arrive within 48 hours. Robust convenience baselines form within two weeks. Value compounds across multi-site operators. Chains with 100+ locations see the strongest returns. Fuel-dominant locations should expect impact concentrated on forecourt-to-store attach rate.

Convenience retailers: see what assortment problems Ward catches.

Root causes, not just alerts. See it on your data.

Get a demo

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

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