Convenience · Assortment

Convenience assortment, delivered as insight cards instead of dashboards.

Store-level assortment signals, caught before they compound into margin loss.

Why assortment matters
in convenience retail.

With 3,000 SKUs on a compact selling floor, every product must earn its place, and the right assortment is hyper-local. Ward clusters stores by traffic profile, daypart mix, and surrounding demographics to recommend variations that maximize revenue per square foot at each location.

Benchmarks. C-store top-200 SKUs typically generate 50-65% of inside revenue. Cluster-aware planograms usually free 10-20% of facings without revenue loss, redirecting that space to higher-velocity items and lifting same-store inside revenue 2-5%.

Planogram localization, 500-store operator

A standardized planogram runs across all 500 locations. Ward identifies distinct store clusters, highway/travel, urban commuter, residential, university-adjacent, each overindexing on different categories. Ward recommends reallocating shelf space per cluster to match actual demand. Pilot stores show meaningful revenue uplift from better product-location matching with zero cost increase: same SKU count, just the right ones in the right stores.

Signals · POS at SKU-store-day, planogram positions, store geocodes with traffic and demographic overlays, DSD and central distribution schedules, and basket composition data.

Three pitfalls Ward catches
in convenience assortment.

  • 01 Chain-wide planograms over-allocate space to slow tail SKUs in high-volume stores and starve depth on the items that drive 60% of basket starts.
  • 02 New-item performance is measured against the new item's standalone sales without accounting for what was displaced; net assortment productivity often goes backwards.
  • 03 Daypart adjacency (breakfast next to coffee) is a layout decision but isn't modeled in the assortment math; it shows up as "low SKU productivity" when really it's a placement issue.

How Ward runs assortment
for convenience retailers.

  1. 01

    Cluster stores by mission mix

    Ward identifies 4-6 store clusters from basket composition, daypart traffic, and category penetration, separating travel, commuter, residential, and event-adjacent profiles.

  2. 02

    Score every SKU per cluster

    Productivity, incrementality, and adjacency contribution are computed per cluster, exposing the SKUs to add, drop, or shift between clusters.

  3. 03

    Pilot the cluster planogram

    Ward designs the test in matched stores, tracks revenue and category mix for 6-8 weeks, and recommends rollout only when the lift holds.

What a Ward card looks like.

app.getward.ai Live demo
Acme Convenience @Store Ops: Regional Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why is the morning daypart down at the Route 9 sites?
You · 9:42 AM
Schema Scout · routed to Store Ops Agent

I pulled the 6–9a daypart for the 14 Route 9 sites against the chain baseline. Two causes, one of them scheduling.

SignalFinding
daypart_sales6–9a revenue −11% vs. chain, coffee units −18%
labor_schedulingSecond associate clocks in at 7:30a, peak starts 6:40a at 9 of 14 sites
foodservice.wasteBreakfast sandwich waste 14%, hold times past 4 hours at 6 sites

Recommend: move the second open to 6:15a at those nine sites, cut the breakfast batch by one tray, and re-check attach in two weeks.

7 parallel queries 3 sources cited confidence 0.91
Show me the schedule change by site.
You · 9:43 AM
Labor Agent · drafting shift diff
Querying daypart_sales
Ask anything, Ward routes to the right agent. Cmd+K

Dashboards

Pinned views built from saved data-lake queries.

Inside-store sales +2.4% WoW
Foodservice margin −2.1pp
Attach, fuel-to-store 31%
Shrink, cigarettes +0.6pp

Sources

Connect external systems to the data lake.

NameTypeLast sync
ncr_pos_transactionsimport2m ago
pdi_fuel_transactionsimport2m ago
verifone_forecourt_eventsimport14m ago
ncr_planogram_auditimport1h ago
retail_daypart_salesimport1h ago
retail_foodservice_wasteimport1h ago
retail_labor_schedulingimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
ops-read-defaultpermitModel::*
lp-read-shrinkagepermitModel::"inventory_shrinkage"
vendor-blockedforbidModel::"labor_*"
fuel-team-forecourtpermitModel::"fuel_transactions"
Assortment for Convenience, live product demo.

Convenience assortment:
the shift.

Without Ward
Found in the quarterly review. Weeks after the damage is done.
  • ×Daypart demand variation
  • ×Planogram compliance
  • ×Impulse category optimization
With Ward
Caught this morning. Root cause attached. Action recommended.
  • Store cluster segmentation
  • SKU rationalization recommendations
  • Whitespace opportunity detection

Convenience KPI impact.

Attach Rate
Impulse adjacencies
Daypart-specific cross-sell opportunities surfaced.
Daypart Revenue
Weak hours identified
Which hours and categories underperform, and why.
Planogram Compliance
Sales-correlated flags
Deviations flagged once they start costing revenue.

Value compounds across multi-site operators. Chains with 100+ locations see the strongest returns. Fuel-dominant locations should expect impact concentrated on forecourt-to-store attach rate.

Questions about convenience assortment.

With 3,000 SKUs on a compact selling floor, every product must earn its place, and the right assortment is hyper-local. Ward clusters stores by traffic profile, daypart mix, and surrounding demographics to recommend variations that maximize revenue per square foot at each location.

A standardized planogram runs across all 500 locations. Ward identifies distinct store clusters, highway/travel, urban commuter, residential, university-adjacent, each overindexing on different categories.

Ward tracks revenue per facing, velocity by daypart and cluster, redundancy analysis, and attach-rate contribution. It also monitors new-item performance against the displaced SKU to measure true assortment productivity.

First assortment insight cards arrive within 48 hours. Stable convenience baselines form within two weeks.

Convenience retailers: see what assortment problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

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About your operation
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